The text translates into something like “the good of life is expensive” (feels like the author missed a word or two…).
I wonder what kind of business this used to be. A photo store? A wedding photographer?
Since as far as I can remember (first passed this place in december 2008) it has been abandoned.
Seems like the whole house is supposed to be torn down quite soon, a bit of a shame since it’s a nice building.